ResCon Technologies

In July of 2024, I had the opportunity to work with ResCon Technologies on a full rebrand as a freelance designer. This project involved creating a brandmark to complement the existing wordmark, along with developing the color palette, typography, brand voice, PowerPoint templates, white papers, profile pictures, and imagery.

This experience pushed me far outside my comfort zone and helped me grow tremendously as a designer. Below, you’ll find the final assets and brand guidelines deck!

SCOPE

Branding Illustration Typography
Logo Design Creative Direction

PROGRAMS

Adobe Illustrator
Adobe Photoshop

Branding In Action

Brand Development

Brand Voice

“ResCon Technologies' brand voice shows our audience our determination to push to new levels in edge machine learning and reservoir computing. When we are present online, we encourage individuals to look to the future and take action. We are intelligent and assured in what we do but also casual and conversational to reach a broad audience.”

Color Palette

Typefaces and Hierarchy

For this project, my client wanted a brandmark that complements their existing wordmark, symbolizing their drive to push boundaries in edge machine learning and reservoir computing. The design features a drop in a reservoir, representing the tiny fraction of data their algorithms need to generate powerful machine learning insights. Since their approach is rooted in reservoir computing, this visual couldn’t be more fitting!

  • Sketch

  • Line Work

  • Color

  • Iterating

  • Ratio

  • Final (Vertical) Logo

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