Esther Price

In January of this year, I had the pleasure of working with Esther Price to celebrate their upcoming 100th year of business in 2026. Working with a team, we revitalized the brand and curated a one-year marketing campaign to unveil their new look.

SCOPE

Branding Logo Design
Color Theory
Website Design
Packaging Design Marketing Strategy

PROGRAMS

Adobe Illustrator
Adobe Photoshop Figma

I collaborated with my teammate Jacob, to design the new Esther Price logo. The brandmark on the red ribbon above holds many hidden meanings…

  • It spells "EP" for Esther Price, the founder of Esther Price Candies

  • Rotating the brandmark 90° reveals a heart, symbolizing Esther Price’s foundation

  • The brandmark is designed to resemble a ribbon, honoring the iconic 3ft red ribbon on every Esther Price Chocolates box

  • The brandmark was based on Esther’s husband Ralph’s handwriting from a love letter he wrote to her

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ResCon Technologies